graded+team+project

1) Product understanding, visible research done and correct referencing (Be clear and detailed about what sources you add, competitor comparison) 2) Applying theories experienced in class to a practical exercise based on slides on social media lecture/ slides from March 29 2012 (ensure you categorize and explain your choice of campaign, refer back to slides and samples from class) 3) Creativity/ uniqueness paired with realistic approach appropriate to market, channel and country (the suggestions must be doable and fit to a product like mytable). You must not enhance the product but work within given framework 4) Effectiveness (simply proof that you increased fans) or if not, then ensure you can convince about the potential of your suggested campaign 5) Proof of effective teamwork (every team member must know the project to 100%) Deadline April 29 midnight
 * Groupwork on social media **
 * Product ** : MyTable online restaurant reservation ([|www.mytable.com] and app iPhone/Android)
 * Fanpage ** : [] (mostly in German, use translation tools available on the Internet to ensure you understand what has been done, follow the page)
 * Objective ** : increase fan community of fanpage through relevant social media campaign (no hacking, no spamming). There should be a part which can be done without budget and one with a budget of roughly 5000 CHF
 * Group: ** Randomly selected through lor, you must be able to work in any combination of a group and be effective. See teams defined on course wiki
 * Delivery: ** Present your project through executive summary page in Wiki and a supporting Prezi (embedded onto course wiki to L Ritzel. The best one will be selected to present their concept to an audience (class and eventually mytable marketing). I do not want a list of potential solutions or activities but a well thought through clear defined campaign. Don’t use paid tools which promise wonders!
 * Grading Criteria: **
 * Milestones: ** Before April 14, presentation to lor (lor will invite **one** of the team through random selection to represent the project) about initial ideas/ concepts to ensure correct approach (eventual discussion with myTable). Once you are ready, send me a mail with all team members, I will then choose randomly ONE of the team for a next days presentation to me in my office (10 minutes and other team members can be joining for moral support)
 * Weight: ** 40% of total grade