home


 * Topics covered in class 12A **

What can we learn from a dutch rockband on ICT, Internet and Hospitality business? Intro to the course learning outcome: See how Twitter changed the business world research YOUR case create a Prezi pitch and present to class join wiki and embed into the tweetonomics wiki page
 * Tweetonomics **

Web work - Steps to get to your own Webpage - From first design ideas to webmarketing - Indirect online distribution- Get your business listed - Metatags - Webmarketing Web2.0 and Social Media and how it changed the tourism and travel industry Its a Google world Social Media in marketing, fieldtrip Suisse EMEX NetGen or Gen-Y and what they will bring to today's workforce Long Tail marketing and Landing Pages Travel 2zero - Latest IS trends in hotels - Customer Service online - Pre arrival checking –eConcierge – eFolio - Social website (Sheraton) – eBreaks - eCRM’s Crowdsourcing & Democratic Selling Cyberwars - Security issues – Dark Side of the internet – Virus – Spam – Scamming - 904 Intelligent housing, fieldtrip Sensory Internet Augmented Reality and the merge of ON and OFF-line world. A move to a more sensory use of technology. Touch and 3D technologies leading to the sensory Internet Mobile Trends and how it will affect future business done, tablets add on a new dimension to being mobile and ON

see topic research
 * Learning Resources & Requirements **

The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications. The emphasis is not on learning technical terms by heart but rather to learn on how to find and investigate themselves, to locate trends and apply them to the hospitality industry, to get the objectives done in a professional manner, using today’s ICT.
 * Teaching, Assessment Methods & Learning strategies **

We will use real life samples and latest internet tools available to prepare the students for their future virtual, digital, immediate, knowledgeable, innovative and molecular working environment. There will be guest lecturers in person as well as through virtual webcast tools. Additionally we will do different fieldtrips to experience ICT in real.

Always take your working notebook to class You can reach me either physically in coming to my office or through digital means, email: lukas.ritzel@imi-luzern.com
 * Availability of Unit Lecturers **

**Assessment methods, instruments and grading**: Midterm project delivery and description, teamwork Graded Project, timeframe 12+ weeks, teams at 5-6 students, final delivery end xxx, (late submission will result at a maximum of 40%, if later than three weeks after deadline then project non-accepted. The Time management of handling the project will be part of the grading. Milestones will be given to students to be kept. Project Abstracts (details added later)  40%

End Term, final exam: 2 hours, choose out of 4 questions 2 and answer them in writing (essay style). To perform well you must have understood all the terms and concepts covered throughout the whole course and being able to get things into a context and eventually build bridges between them. Ensure you have read all wiki pages as well as followed up on the links given as well as understand the basics covered in the presentations on the Student virtual drive. There is no learning by heart but deeper understanding of the concepts discussed needed. make sure you read the questions carefully and make sure you answer all questions asked. 40%

Performance throughout the whole class; contribution, attendance and added value of interaction with lecturer During the whole term, ongoing: different small assignments (non graded) and projects 20%

Learning Outcomes (1) (2) (3) (4) (5) see table in Unit Handout on Moodle for more detail

Project: Your project work will me measured based on how well you handled an ICT project in a team in the time given. Your progress of work must be visible through the project wiki. Your final delivery should be done in a professional way using ICT technologies. Ensure that you provide enough references and document your decisions. Ensure that you have done enough research on all the distribution channels to provide evidence of active contribution. Your preformance can always as well be evaluated individually. In case the lecturer has serious doubts about your level of inclusion IMI may test your individual knowledge and inclusion of project work done and adjust your individual grading downwards
 * Coursework – Marking Criteria **