augmented+reality

AR is one of the technologies which will influence the Internet and specially on tourism have a huge impact - let us brainstorm


 * Class exercise**

An exciting new technology, a playground for entrepreneurs and specially a fantastic opportunity to upgrade tourism to tourism3.0 In your team come up with a proposal on following basic ideas on AR (**or come up with your own even more creative idea and propose it to me within today**) Perhaps once way to “get” them hooked is to first create such a AR driven virtual way of watches where one can learn and experience all what is needed to know about the success of all kind of Swiss watches. [] If the train and walk to Mt Pilatus would open up a world to virtual dragons which could be viewed, collected and traded with others I believe it would be a huge success for today’s net-kids. But do NOT just copy the Butterfly idea, add on MORE new components to further enhance the kids/ family experience when visiting the Pilatus through AR Come up with a cool proposal and ideas and make a Prezi pitch to the class on Thursday at max 7 minutes
 * Idea 1) ** Get a AR application all around the Chapel Bridge in Luzern, to reanimate those lost pictures from the bridge which burned down almost completely in 1993 ( [] )
 * Idea 2) ** Walk of Watches to celebrate Swiss watches as a AR supported virtual learning & shopping path for tourists in Luzern. The original idea of walk of watches is on since 6 years. It’s about replacing some of the pavement stones through displays of watches in the street and have an actual physical walk which guides through Luzern old town.
 * Idea 3) ** Another idea relates more to security and health. Luzern pushes for a new kind of health tourism. Therefore a apps with AR components would be perfect fit and eventually easier to be “sold” to decision makers. Come up with ideas on how AR could be supportive to this very specific tourism. This would NOT be about health applications using AR but more on how to get the tourist the AR support of health and healthy lifestyle when moving around Luzern
 * Idea 4) ** A third one would be similar to the iButterfly apps in Japan for dragons on mount Pilatus which is symbolized by Pilu the Pilatus dragon to support through AR the already existing Dragon family friendly activities from []

One of the leading experts in AR is Christine Perey who will have a look at all your ideas and see if we can propose them to Luzern Read her blog at []

Watch some cool sample on AR at http://augment-business-reality.wikispaces.com/AR_samples

Interesting read on AR from 2009 here

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