mytable2


 * Group members :**


 * 308772 Cong Tao**
 * 308727 Tham Ai Ling**
 * 307403 Esther To**
 * 308659 Cassandra Wee**
 * 308509 Kwon Yoonah**



**Objective** To increase the fan community of MyTable fanpage through relevant social media campaign with a budget of roughly 5000chf.

**Company background** MyTable is an online website which offers a convenient way of locating and making reservations in restaurants all around Europe. Diners would be able to search for the most suitable restaurant through keywords, cuisine type, location and price range through MyTable Diners would be able to make easy reservation at the click of the mouse and receive a confirmation email immediately. Members of MyTable could also post food photos from the restaurant and comments about the restaurant to share with other members.  **Problem Analysis** Despite Mytable website being used by many around Europe, it's Facebook page remains a dying platform with only 272 fans after being created for almost 1 and a half years. The main aim of this project would be to increase the fan base of MyTable Facebook page to 3000 likes with a budget of 5000chf.  **Main Competitor** Our main competitor would be an established social media platform called TopTable. It was founded in year 2000 and it allows diners in UK to view reviews made by other members, make reservations as well as to promote special deals from different restaurants





**14 April** Our group met for discussion to weigh the different possibilities we could go about doing this project. It was important to find interesting concepts which would appeal to public. Therefore we decided that the most interesting type of advertisement should be visually impactful and be able to communicate with the public successfully. We then assigned tasks to each other to come up with various interesting methods of communication with the public and supporters which will be discussed in the meeting the next day.

**16 April ** We divided our concept ideas into two different categories, without budget and with budget. Ideas without budget includes: Ideas with budget includes: <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Providing sponsorship for local events to gain awareness for MyTable <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">After serious discussion, our group decided to go with the mascot idea because it would be most impactful and would be able to create the most awareness to existing fans and to potential customers along the streets. The idea for the main event would be posted on the front page of MyTable website. Links would be directed to the Facebook page to enable easy access for participants. <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Putting up posters in participating restaurants
 * <span style="display: block; font-family: 'Times New Roman',serif; font-size: 12pt; text-align: justify;">Finding sponsorships so that cost would be minimized
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Printable vouchers on the Facebook of MyTable for fans who the page
 * <span style="display: block; font-family: 'Times New Roman',serif; font-size: 12pt; text-align: justify;">Monthly lucky draw for fans
 * <span style="display: block; font-family: 'Times New Roman',serif; font-size: 12pt; text-align: justify;">Printing logos and advertisement on the receipts of participating restaurants
 * <span style="display: block; font-family: 'Times New Roman',serif; font-size: 12pt; text-align: justify;">Human mascot

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">April 18 ** <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Pitched our idea to Mr Ritzel and he gave a few pointers for us to consider to further improve our idea. It was important to keep the idea fresh and special spark the interest of the public. We then decided to incorporate a few other special ideas to our project to allow this idea to be more interactive.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Quirky mascot costumes to attract the attention of the public
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">QR codes printed on the back of mascot’s costume for passersby to scan to promote event
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Special ‘snap-a-picture’ event with attractive prizes to be won
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Incorporate the ‘invite-me’ event. This is to encourage the publicity of MyTable Facebook page

<span style="font-family: 'Times New Roman',serif;">

<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">The main point of this ‘Spot-our-mascot’ event was to promote MyTable’s Facebook page. Thus it would be important to relate all activities to the Facebook page. Therefore hints on the whereabout of our mascot would be posted on the Facbook of MyTable and in order to be able to see such posts, one has to be a fan of MyTable’s Facebook page. When approached, the mascot would give our vouchers and coupons to restaurants participating in this event as well. For passerbys who have no clue what this event is about, they would be able to directly scan the QR code printed on the shirt of the mascot to immediately find out more about the event and like MyTable’s Facebook page to get more information.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">MyTable mascot would be parading around the in various parts of Switzerland
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Idea adapted from the Crème Brulee Man who would post his whereabouts on Twitter so partons could find him easily.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">The whereabouts of our MyTable mascot would be posted on MyTable Facebook page. Fans would have to like the Facebook page and be a fan to get to this information.



<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Other then the live mascot, there would also be interactive competition happening on the Facebook page of MyTable. Each time someone spots the MyTable mascot, he/she would be encouraged to take a photo with the mascot, post it on their Facebook and tag MyTable in the photo. MyTable would select the photo with the most likes for the month and a special prize would be awarded to the person. Fans would also be encouraged to get their friends to like MyTable Facebook page as well. The more friends being invited, the higher the possibility of winning prizes in forms of vouchers to collaborating restaurants. <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Not only would our MyTable mascot be parading the streets of Luzern, he would also be proceeding to other parts of Switzerland to promote this event. Fans from Geneva, Bern, Zurich, Basel and Lausanne are encouraged to participate actively in this event to show their support for MyTable. **<span style="font-family: 'Times New Roman',serif;">MyTable Prezi ** <span style="font-family: 'Times New Roman',serif;"> <span style="font-family: 'Times New Roman',serif;"> media type="custom" key="15745222"