mytable9

308672 308099 308700 308662

__Names and Country of Origin of All Members__ 1. Purani D/O Murugananthan - Singapore 2. Koh Jia Min - Singapore 3. Evon Goh E Chen - Malaysia 4. Filipe de Oliveira - Portugal
 * 1st Meeting: 10/4**

__Discussion during 1st Meeting__ 1. Things to be done: Photo, Email 2. Clearing doubts of what exactly is required for the project 3. How the photo was to be taken creatively 4. Some initial ideas of ICT tools we could make use of for the project

__Photo:__ Creating a storyline behind the photo Storyline - a geeky/nerdy girl who uses all kind of technologies (iPhone, iPad, Laptop) and uses My Table restaurant reservation system to help book a table online, with the chefs, managers and waitresses helping her satisfy her requests.

__ICT Tools considered:__ YouTube Face Book Twitter AR

__Things to be done:__ 1. Read up and be with My Table (the company, how it works) 2. Familiarize and come up with other ideas to put up the initial pitch

- Updated by JM

__Some ideas updated:__ Since Luzern is a tourist destination and most people would definitely want to eat out and at least have a table guaranteed, the facebook page could like mentioned yesterday could be in English or at least have an English variation. On their website itself, they could better position where visitors to the site could prominently view the facebook logo, that would direct them to their facebook page instead of them having to scroll down because whatever they are looking for in terms of reservations is already at the top part of the page. There also isn't a 'like' button, unlike when you access the site and look for a restaurant at a particular destination, there is an option for visitors to "like" the restaurants' facebook page, so perhaps on the MYTABLE website itself, there could be a "like" button. We could also do a video and upload onto youtube; this was suggested yesterday as well, so theses could perhaps be something done on a non-budget level since MYTABLE would have access to their own site. Then maybe in terms of the one with the budget, we could research on using pay-per-click, finding out how much it would costs and maybe coming up with the necessary keywords that could direct consumers to the facebook page and their website. - Purani (Via FB)
 * 11/4**

Photo taken in Swiss Room
 * 12/4**

Email sent, scheduled for a 1pm appointment on the 18/4 - JM
 * 13/4**

__Some information on MyTable:__
 * 2nd Meeting 17/4**

__FB__ FB Page has got 265 likes Page in German, and every post on the page was in German too Cover photo seems a bit boring (Only showing 2 couples dining, nothing special to highlight) Profile photo was the company logo which was appropriate About section was badly done up, only with an email address on it, as well as one sentence description about the page and the company Regular update, but merely on videos of restaurants, but nothing much on guests' experiences or the service they provide Option of Restaurant Reservation on FB, however, it shows as a Demo Version, and when filled up, it doesnt provide the list of restaurants available for booking

__Twitter__ Twitter Page has got 33 followers and only 3 tweets

__Website__ Website has got 4 language option Mentioned that it is a restaurant search and reservation company not just in Switzerland, but Austria, France, Germany, Italy and UK There are also almost all the major cities in these countries involved (Eg: 12 cites in Switzerland itself) There are a few different tabs on the webpage, Most Popular, Top Rated as well as New Restaurant Reviews. There is the option of being on the Mailing List to receive special promotions and deals. FB/ Twitter and other social media platforms such as Reddit, StumblrUpon buttons to access to their other pages. (This includes, Sharing button and Email a friend) Option to join as a MyTable member so as to speed up reservations and write reviews Cartoon Video available to explain what MyTable is about News feed available

__Other Apps__ There is iPhone and Android apps already available in store for consumers to download. Under the App, they could share their photo experience

-JM

When searching on Google (For the purpose of Pay-Per-Click): KW used: "Restaurant Reservation in Switzerland" it came up as the top for the unpaid advertisement under Google SG Under Google CH, it came up as top on the paid and unpaid ad

- JM/ Purani

__Some of the Competitors found:__ OpenTable: Restaurant Reservations: Instant, Reliable, Free Not only was it meant for Switzerland and the nearby countries, but internationally as well.

Bookatable.com ([|http://www.bookatable.com/ch/lucerne/restaurants#!pI=25]) Once you search restaurant reservation in Luzern/Switzerland, other than MyTable website that prompts you, there are also the TripAdvisors options too. As TripAdvisor is a very well-known travel information website to most travelers, people tend to click in to the page to look up on reviews. Once you click it, it will prompt you to book the restaurant with Bookatable.com

On the Bookatable.com webpage, it is very vibrant and youthful, as compared to MyTable. They brand themselves as 100% free, 100% instant, 100% confirmed (almost similar to OpenTable) It's Europe largest online restaurant booking website, operating in 9 different languages and across 19 countries. They also have FB and Twitter and is far more active on both as compared to MyTable When clicked on the FB Button, it directs to the Deutschland Page with interesting posts up. As for their Twitter, it was linked to their Twitter DE page and they had 281 tweets, 395 followers. Other than that, they also had Pinterest account, where interesting photos were being posted and repin by users. And one dont have to register themselves as members to receive deals from them. They have got both iPhone and Android App too

- JM

__Things suggested:__ 1. Changes to the FB Page - Could change the cover photo - Language - Description

2. Street and Online Campaign - Bringing the page to people on the street rather than just hoping that people could find the page online themselves

3. ICT Tools - Make use of YouTube (Videos), FourSquare, Instagram, Pinterest, QR, AR

- JM/ Purani

4. Use of Blogs and Sharing on FB

- Evon

5. Basic components of Campaign - Promotions, discounts, competitions, lucky draw

- All

__Prior to the actual campaign, here are a few changes to be done to the social media platforms that MyTable has already been using.__ //1. Changes to FaceBook page// - Cover photo would be changed to a more vibrant one, showing group dining experience on 1 side, and another couple having romantic dinner to the song conducted by a musician on the other private corner all in a restaurant setting.
 * Campaign Theme decided on: "Get a Free Table! With MyTable"**

- Update about the company/service profile. As of now, it’s merely a sentence stating, “ Find and reserve the best restaurants in Europe”. This is not enough for the consumers to understand and be enticed to the page. More information should be updated, giving more interesting description to it, and emphasize to people that it is a free service.

- Restaurant Reservation Demo Version on FB Page Although it directs back to the website, however, there’s no restaurants listing available to make a choice, instead, it was only date provided to select.

- Main language used should be changed to English instead of German so that everyone understands what was being posted by the admin. (Applies to all posts and updates as well as promotional posters)

//2. Updating of Twitter// As of 17/4, MyTable twitter account only had 33 followers and 3 tweets, all in German. Hence, we’re suggesting that they should have a constant update of tweets, link them up to their FB page as well.

- Making use of # and @ They should also make use of # to start on a trending topic, and encourage diners to share their dining experience on twitter by having @MyTable on their tweets. When one starts, everyone follows.

//3. Make use of other platforms like Instagram, Pinterest.// Since these apps are of huge popularity to smart phone users, create an account and make use of them. Photos speak a thousand words, hence, by creating an account with interesting photos posted up or being tagged by other users, it creates a photo album that will interest people and link them up to the FB Page. Separated possible ideas and suggestions into 2 parts, Street and Online Campaigns (With budget and Without) Both will be happening concurrently; once people are encouraged to like the page, or was being introduced to the page, there would be online campaign going on to keep them attracted.

//Street Suggestion 1: "Get a Free Table Here!"// There will be a table placed right smack the middle of crowded street of all the cities covered in MyTable Reservation list, such as Old Town in Luzern. This will create curiosity, as people walking by will be wondering why is there a table in the middle. On the table itself, there will be the phrase “Get a Free Table here!” imprinted on it, with a QR code on the table top too.


 * Another way to further emphasize the existence of the table is the different table setting to it. We could make use of vibrant colors, or even just a brown table with a neon colored chair with a poster stuck at the back saying, “Care to have a seat?”

When people scan the code with their phone, it will lead them to the FB Page of MyTable whereby they will be prompted to like the page with a promotional poster that will highlight the one of the top prize for the whole campaign. (Photo of such pages available at the printed copy of campaign)

//Street Suggestion 2: “XXXXXXXXXXXX” (Haven't thought of the name)// We are thinking of having 3 portable vending machines that will have food from participating restaurants within that particular city displayed behind. Hence, when one walk past, they would be curious to find out what is it, especially with the bright colorful food (real/fake) displays.

When 1 presses the button to their selected choice, MyTable name card will drop from the machine, with a QR code on it leading to the FB contest page that they could enter to win a dining experience of their choice. And before, they could do so, they will have to like the FB page first, similar to the above. If one doesn’t have the QR reader, there will be a compartment that states “No QR? Fret not, Open here!” and there will be a screen in it that brings them to the same contest page and will prompt them to log in and like the page.

There could even be audio element involved in this as well.
 * To be improved

//Street Suggestion 3: “Dine anywhere you want”// There will be creative billboards put up at random places such as in the middle of the park or near the lake. One could use their camera phone to scan and they will be presented the augmented reality of people dining in a restaurant with similar setting. There will also be the FB/Twitter share button on the screen for them to share their experience with their friends on FB. The details of the restaurants will also be available on the screen and once the person press on the restaurant name, it will direct them to the reservation page on MyTable webpage with a FaceBook share button on the side for them to share their reservation details with their friends too, saving them the trouble to retype the reservation details to them on FB again.

//Street Suggestion 4: “Fork and Spoon”// This is more like a road show, with promoters around to explain to the crowd about MyTable. A van with the MyTable FB page posters and other promotional posters pasted on it will be driving around the cities. Then at one point of time when the van pull over, an LED signboard “Time to Like Us!” will light up on top of the van, and promoters will be out on the street to interact with people. All one has to do, is to like the MyTable FB page, check in to FourSquare that will be linked up to MyTable FB Event page, and they will be able to redeem a set of fork and spoon. It’s just that easy, like a page, check in and bring your cutleries around with you.

//Street Suggestion 5: Main/Last Event “Have all your table at once”// Lucky winners from the online campaign and contests will be invited to an outdoor dining experience, whereby 10-15 participating restaurants will be cooking for them. Plan A: 1 will get to rotate around 15 tables with different setting and atmosphere to sample all the food. Plan B: 1 will be directed to 3 different tables to complete their 3-course dinner.
 * Through this way, although it’s not ICT at all, but in terms of business wise, it’s beneficial to both MyTable and participating restaurants as they will be able to gain awareness through such profile event.

//Online Suggestion 1:// “Win your most desired dining experience” This will be the top prize and last leg to the campaign. After liking the page, one can share their favorite/most desired dining experience with their choice of restaurant from the participating list with photos or just paragraphs within a certain limit of words. The most creative/feasible one will win and have their desired dining experience fulfilled.

//Online 2: Every 100th like will be given a voucher. (Free drink, 5% discount, etc)//

//Online 3: “Share your dining experience!”// Users with the MyTable App would be of advantage for this competition, but at the same time, it will then encourage people to download the app too. All they have to do is to share a very creative photo of their dining experience with the help of MyTable. The most liked photo will walk away with a 20% discount for their next reservation again.

//Online 4: Interactive games online// In order to create some fun element, there could be games app on the FB Page itself, like matching the restaurant photo with the restaurant name. Create a leader board, to further encourage people to take part.

Or a photo taken from participating restaurant could be uploaded alongside with a riddle that people have to guess the answer that could be found within the photo. Once found, one would have to tag him/her on the item and the first one would be given a small incentive.

//Online 5: Weekly coupons to be used at selected restaurant.//

//Online 6: Making use of AR again, one could scan and a feel of how it is to be in the restaurant selected.//

- Updated by JM


 * 3rd Meeting 18/4**

Final Campaign suggestion shared with group Filipe got chosen to pitch

__Feedbacks on the spot given by LR__ 1. Street ideas were good, but might be too expensive, and Switzerland may not necessarily have all the required technologies yet. 2. Online ideas were okay and could improve on them 3. Liked the idea of winning your most desired dining experience, the way we input some kind of emotional attachment to it 4. Owners of MyTable would prefer more traditional methods 5. We need to slowly explain our campaign to them if chosen

__Feedbacks from LR via Email__ 1. Really good idea with competition and the role of MyTable fulfilling culinary experience of a lifetime 2. Keep that as a core idea and the rest used to serve this ONE big idea 3. We will have to work on a very convincing and logical way in our prezi presentation

- Updated by JM

Not sure if everyone noticed, but MyTable FB page has now updated their profile page already. Please note that submission of ICT project is due on the 29th, which is next week. Please settle on a meeting date for finalization. Thank you - JM
 * 22/4**

__Things to be done:__ 1. Finalize Campaign 2. Allocate work 3. Setting deadline
 * 4th Meeting 24/4**

After much discussion, it has been finalized that the group will use the online approach, without any budget for this project.

__**Campaign: "Only with MyTable brings you your once-in-a-lifetime dining experience."**__ - The campaign will run for 3 months (TBC), sufficient time to generate awareness and run the promotion. - MyTable will have to partner with its existing restaurants listing for discount codes and vouchers.

__Main Catch for the Campaign: "Win your once-in-a-lifetime dining experience!"__ - By sharing your most desired dining experience, be it dining in the middle of Lake Luzern or in a bed of flowers, the most creative (& feasible of course!) idea with the most 'likes' will win! - Best entry will be determined by MyTable as well as the highest number of 'likes'


 * For this part in the Prezi, please give some examples of dining experience.

__Sub Campaign: "Like MyTable and we'll like you back with gifts!"__ - These are sub promotional campaigns that will be running concurrently with the main catch. - Weekly draw of random FB users who liked the page and give away vouchers/discounts - Every week, there will also be a featured restaurant on the FB page and encourage users to book a reservation with them so as to receive surprise incentives at the restaurants itself. ***(To be elaborated below)**
 * - Interactive games online for users to play and win more discounts**
 * 1) Spot Us! [Mix and Match]**
 * Match photos of restaurants (their decoration, settings, food) with the restaurant names.**
 * There will be a leader board to record the fastest user weekly to win.**
 * 2) Guess it right on My Table!**
 * There will be a riddle posted on the FB Page on random day of the week (However with clues/hints to users that the next riddle will be up) with a photo attached to it.**
 * The answer to the riddle could be found on the photo attached, and the 1st user who tag themselves at the right answer will win.**


 * At the featured restaurant itself, there will be small posters around with QR codes on them. Users will then have to scan these codes and be entitled to another promotion in store.

__Sub Campaign: "Share your table with MyTable!"__ - This campaign is targeting at existing users who have already downloaded the MyTable app on their phone, as well as attracting new users to download since mobile is getting more popular with consumers. - With the help of the "Add Picture" function on the app, the user will have to share a creative photo of their dining experience that they have reserved through MyTable. This photo will then link up to FB and they can share their entry on their personal wall and get their friends to like their photo in order to walk away with a 20% (TBC) for their next reservation. The most like liked photo of the week wins.

In order to post any entry or take part in any competition, users will have to like the MyTable FB page first, and this includes all their friends who would like to vote for them.

__Other than this online campaign/promotion, 2 videos will be recorded.__ 1 of the video would serve as a funny edition to go viral via MyTable FB page as well as its websites and on YouTube. - To be completed by Filipe and Evon by Fri 4pm

The 2nd video will show how the online promotion works. - To be completed by JM and Purani

__Work Allocation:__ 1. Prezi- To be completed by Evon and Filipe by Thurs 630pm Please follow accordingly to the structure and add on to the existing research given earlier during the meeting.

2. Executive Summary- To be completed by Purani and JM by Thurs 630pm

Minutes by JM

1. Prezi was not completed and had to edited in the end
 * 27/4**

1. Executive Summary and all other information were edited before posting on wikispace
 * 28/4**

__**SUBMISSION**__

//Executive Summary// The main objective of this project is to increase the number of fans on the facebook page of MyTable. The group has decided to opt for a no budget online campaign and the campaign idea will be presented in the form of prezi. The prezi will include the following: Brief introduction to MyTable, Campaign and Changes to be made prior to the campaign. The campaign revolves around the idea of providing people the opportunity to fulfil their once-in-a-lifetime dining experience with the help from MyTable. The campaign will run for approximately 3 months whereby there will be sufficient time to create awareness. Under the main campaign, there will also be sub promotions to further increase the number of people liking the facebook page. Firstly, in order to win the top prize for the most memorable dining experience, users will have to share their most desired dining experience idea, and the most creative and feasible idea entry with the most “likes” will win. For that, friends who would like to help like their friend’s entry will be prompted to like MyTable page first before they could do so. Hence, this will help generate more facebook fans. Concurrently, there will also be other sub promotions going on at the MyTable facebook page to attract more facebook users to like the page and take advantage of these promotions. There will be weekly promotions and lucky draws that fans could walk away with discounts or vouchers. Different restaurants under MyTable listing will also be featured weekly to help further promote potential reservations. Fans who decide to reserve these restaurants will then be enticed to additional in-store promotions when they scan the QR codes available at these restaurants. Other than that, there will be another promotion that will target existing MyTable App users and encourage more people to download the app so as to join in the competition too. This promotion calls for the most creative photo taken and uploaded of their dining experience with the help from MyTable app. To make the facebook page less commercialized, 2 interactive games will be on the facebook page as well. These two games will encourage users to play games such as Mix & Match with the winner walking away with online vouchers too. Furthermore, as the games are going to be played on the facebook portal, the scores will be linked up to the user’s personal facebook wall and promote for their friends to challenge them in the game. For all of the competitions and contests, as well friends who are helping each other to like their entry on the facebook page, the users will all be prompt at the start to like MyTable facebook page first in order to access the content. With all these promotions, 2 videos with the intention of going viral were created as well and will be uploaded to “YouTube”. These videos will be shared on the facebook page too and allow existing fans to share them on their facebook walls with their friends. The videos will revolve around how having MyTable app will ease last minute restaurant reservations, while the other one will be on the promotional campaign. A target group will also be focused on, as it would be easier to market to a smaller group before expanding out. As such, the target group are Swiss people mainly because the MyTable’s headquarter is based in Luzern Switzerland. The locals are targeted because of the sustainability it is able to bring to the campaign rather than targeting the tourists.

//Product Understanding// The facebook page of MyTable initially had 265 likes, but now it has increased to 272 likes as of 28 April with 9 people talking about it. The page was solely in German and every post that was created and submitted onto the site was in German as well. Recently there has been a translation option being offered but prior to that there was no option to translate it to another language. Furthermore, formerly on the fan page's "about" section it only had the email address of MyTable with a one line description about the page and the company. However, recently there were changes made to the fan page, with the "about" section and information updated with more details.The site was regularly updated but was focused mainly on the restaurants that were being featured on the MyTable website, rather than reviews given by diners which could potentially attract other Facebook users to visit the fan page, look at the reviews and then consider dining at the restaurants that have received positive feedback. Although there is a tab on "Restaurants Reservation" on the facebook page, however, it was a demo version and does not list down the list of participating restaurants available for the users to book.

MyTable has got its own Twitter account too, however, it only had 34 followers and 4 tweets as of 28 April too. Similar to facebook, all the tweets were in German including the section of what MyTable was about. Unlike Facebook which had MyTables’ website hidden under the "about" section, the Twitter account had strategically placed the website address right under the information section on the main page.

MyTables’ website offered multiple language options; which were English, German, French and Italian. Besides featuring restaurants in Switzerland, they also featured restaurant reservation services in countries like Austria, France, Germany, Italy and the United Kingdom, which explains the varied offer of languages. The restaurants featured on the website were based in the major cities of the countries and split into different categories such as ‘Most Popular’, ‘Top Rated’ as well as ‘Restaurant Reviews’.Patrons of the website were also given the choice of being on their mailing list, where they could have access to special promotions and offers. There were also other mediums for MyTable to expand their market reach and this was through social media platforms such as Facebook, Twitter and LinkedIn, just to name a few. Other than the mailing list, there was also an option for people to become members so that they could write reviews of the restaurant reservations they had earlier. Videos catered to both diners and for restaurants were available too as to how MyTable works.

Besides the Internet, MyTable has got its application available to download for free for both iPhone and Android users. The application would allow these users to reserve restaurants on the go, as well as adding pictures of their dining experience online.

//Competitor Comparison// Upon searching for ‘Restaurant reservation in Switzerland’ on Google, MyTable as the top unpaid link under ‘Google Singapore’s’ search engine and as the top paid for and unpaid link under ‘Google Switzerland’.

However, 2 other close competitors were found too. They are Bookatable and OpenTable. However, after careful analysis, the group has decided to use Bookatable as the main competitor comparison for MyTable. Bookatable is also an online portal that provides free and instant confirmation to restaurant bookings.

One way Bookatable marketed itself was to partner with TripAdvisor. As people nowadays want feedback before going to a country or place, they usually visit websites like TripAdvisor whereby members will post their personal reviews of the places they have visited. Hence, when one search for good restaurants in Switzerland on Google, the link to TripAdvisor was available too. Once the users read the reviews on TripAdvisor, they were given the option to reserve a table via Bookatable.

On Bookatable’s own website, it has attractive features such as using young and vibrant colours to attract people to visit their website. This was a better marketing aspect as compared to MyTable which uses only red and white colors. Bookatable is also considered to be Europe’s largest online restaurant reservation website, featuring 19 countries and functioning in 9 different languages. Its' facebook and twitter accounts has more posts and tweets respectively as compared to MyTable, which suggests that they are constantly increasing their number of fans and followers. Bookatable’s posts are also in German but when compared to the number of ‘LIKES’ they have, it is comparatively higher at 4,412. It has got both English and German Twitter account so that they can target the international crowd too. On its English account it has 2,496 followers and has posted a total of 2,036 tweets. On its German account it has 449 followers and 856 tweets, relatively more than MyTable still. Also similar to MyTable, they have an iPhone and an Android application, as well as being able to post their pictures on a website called Pinterest where they ‘pin’ images, videos and other objects onto their pinboard. Furthermore, Bookatable does not require any of its website visitors to register themselves in order to receive special promotions and offers.

//Applying Theories// In a world where everything is becoming increasingly expensive, people are often looking at what could reduce their expenditure and this is where consumer psychology enters. Maslow’s hierarchy of needs focuses on 5 levels. However in terms of consumer psychology the focus will be on 2 levels. The first would be the second level; safety and security. With the increased cost of living many people are trying to survive. By offering promotions and discounts, not only would it attract people to join MyTable in its activites, it would also give them a sense of safety of them being able to afford meals outside without being worried later on as to whether they could have afforded the meal and whether they should have dined at home. The second stage would be the fourth level which is their self-esteem stage. People have a need to be seen, and this could be easy as going out to a party or simply having dinner at a restaurant with nice ambience. The campaigns showcased afford the fans of the Facebook page a chance to win a once in a lifetime dining experience to dine in a place of their choice or dine out at a place where they can have their meal at a slightly lower costs because of the discount, vouchers, or offers that they have won.

Tags will be left on the YouTube page where the videos will be uploaded and in this way, when people search for videos with the search term ‘funny commercials’ the MyTable videos will also appear because it is also advertising for the company as well as being interesting and funny thereby making it appear. Furthermore using linkages such as the MyTable website, the application and Twitter to link back to the Facebook page and prompt users to click the ‘LIKE’ button is a form of linking theory being applied.

In certain aspects, the theory of crowdsourcing has been applied because firstly the campaigns revolve around MyTable fans writing a post of their once in a lifetime dining experience or uploading a picture after which they would get their family, friends or colleagues to share and ‘LIKE’ their posts or pictures. However prior to this, these people would be prompted to ‘LIKE’ the fan page, becoming fans themselves. Similar to how the company ‘Threadless’ operates, the designer would receive a percentage of the amount that people are paying for their t-shirt designs and these designers could come from any part of the world, from different cultural and financial backgrounds. The concept is also similar because the same theories are being applied. The public has to create and upload something and their rewards are based on the popularity and appeal of their product. Similarly the concept of idle sourcing is also being utilized. This is because of the applications involved. Since MyTable has its own application, people who have downloaded it are free to upload their dining experience, which at the same time tells the everyone they know what they are doing and all with the use of technology in terms of the photo option offered by the MyTable application. //Creativeness// Prior to the no budget online campaign, some changes will be made to the social media platform that MyTable already made use of, as well as suggestions to other platform they could create an account to tap on more fans.

//1. Changes to FaceBook page// - Cover photo would be changed to a more vibrant one, showing group dining experience on 1 side, and another couple having romantic dinner to the song conducted by a musician on the other private corner all in a restaurant setting.

- Update about the company/service profile. As of now, it’s merely a sentence stating, “ Find and reserve the best restaurants in Europe”. This is not enough for the consumers to understand and be enticed to the page. More information should be updated, giving more interesting description to it, and emphasize to people that it is a free service.

- Restaurant Reservation Demo Version on FB Page Although it directs back to the website, however, there’s no restaurants listing available to make a choice, instead, it was only date provided to select.

- Main language used should be changed to English instead of German so that everyone understands what was being posted by the admin. (Applies to all posts and updates as well as promotional posters)

//2. Updating of Twitter// It is suggested that MyTable should have a constant update of tweets in English and link them up to their FB page as well.

- Making use of # and @ They should also make use of # to start on a trending topic, and encourage diners to share their dining experience on twitter by having @MyTable on their tweets. When one starts, everyone follows.

//3. Make use of other platforms like Instagram, Pinterest.// Since these apps are of huge popularity to smart phone users, create an account and make use of them. Photos speak a thousand words, hence, by creating an account with interesting photos posted up or being tagged by other users, it creates a photo album that will interest people and link them up to the FB Page.

__ **Campaign: "Only with MyTable brings you your once-in-a-lifetime dining experience."** __ - The campaign will run for 3 months, sufficient time to generate awareness and run the promotion. - MyTable will have to partner with its existing restaurants listing for discount codes and vouchers.

__ Main Catch for the Campaign: "Win your once-in-a-lifetime dining experience!" __ - By sharing your most desired dining experience, be it dining in the middle of Lake Luzern or in a bed of flowers, the most creative (& feasible of course!) idea with the most 'likes' will win! - Best entry will be determined by MyTable as well as the highest number of 'likes'

__ Sub Promotion 1: "Like MyTable and we'll like you back with gifts!" __ - These are sub promotional campaigns that will be running concurrently with the main catch. - Weekly draw of random FB users who liked the page and give away vouchers/discounts - Every week, there will also be a featured restaurant on the FB page and encourage users to book a reservation with them so as to receive surprise incentives at the restaurants itself. ** *(To be elaborated below) ** - Interactive games online for users to play and win more discounts 1) Spot Us! [Mix and Match] Match photos of restaurants (their decoration, settings, food) with the restaurant names. There will be a leader board to record the fastest user weekly to win. 2) Guess it right on My Table! There will be a riddle posted on the FB Page on random day of the week (However with clues/hints to users that the next riddle will be up) with a photo attached to it. The answer to the riddle could be found on the photo attached, and the 1st user who tag themselves at the right answer will win.


 * At the featured restaurant itself, there will be small posters around with QR codes on them. Users will then have to scan these codes and be entitled to another promotion in store.

__ Sub Promotion 2: "Share your table with MyTable!" __ - This campaign is targeting at existing users who have already downloaded the MyTable app on their phone, as well as attracting new users to download since mobile is getting more popular with consumers. - With the help of the "Add Picture" function on the app, the user will have to share a creative photo of their dining experience that they have reserved through MyTable. This photo will then link up to FB and they can share their entry on their personal wall and get their friends to like their photo in order to walk away with a 20% (TBC) for their next reservation. The most like liked photo of the week wins.


 * In order to post any entry or take part in any competition, users will have to like the MyTable FB page first, and this includes all their friends who would like to vote for them.

__ Other than this online campaign/promotion, 2 videos will be filmed. __ 1 of the video on how MyTable can help you out for last minute restaurant reservations would serve as a funny edition to go viral via MyTable FB page as well as its websites and on YouTube.

The second video will be on the promotional campaign.

//Effectiveness// As the Twitter page had listed ‘Luzern, Schweiz’ as its location and as the Facebook was also in German, targeting Switzerland would be the right choice before expanding out and targeting other countries. With MyTable focusing on 12 cities in Switzerland, comparatively more than the other countries and an approximated 63.7% of the population speaking German, it would be the right choice to focus the target market to Switzerland and its local population. With both the sharing option available and prompting users to ‘LIKE’ the Facebook page before entering the fan page since there are no hidden agendas involved besides wanting to increase the amount of fans on the page, this will be an effective measure to ensure that the amount of fans will increase. //Prezi Submission// media type="custom" key="15646880" References:
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 * 6) [|http://twitter.com/#!/My_Table]
 * 7) [|http://twitter.com/#!/BookatableSE]
 * 8) [|http://twitter.com/#!/Bookatable]
 * 9) []
 * 10) ICT course notes – Technical web-marketing
 * 11) ICT course notes – Crowdsourcing
 * 12) ICT course notes – Digital Natives