mytable7

**Group Members:** Angelia Tan 308661 Anne Chawabati 308697 Lu Ee Ha 308696 Wallace Chang 307828 Xiao Dong 308271

__**Objective:**__
 * Increase fan community of MyTable Facebook fan page

__**Competitors:**__
 * OpenTable
 * Bookatable
 * Trip Advisor
 * TopTable

__**Proposed Campaign:**__ A budget of 5000 CHF would be utilized for Pay-Per-Click advertising on MyTable iPhone application.


 * <span style="font-family: 'Times New Roman',Times,serif;">__Pay-Per-Click Advertising Data__

<span style="color: #b62020; font-family: 'Times New Roman',Times,serif; font-size: 120%;">**Minutes of Meetings:** <span style="font-family: 'Times New Roman',Times,serif;">**2 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">Brainstorming session on new ideas to promote the Facebook fan page
 * <span style="font-family: 'Times New Roman',Times,serif;">Listed down the popular social media websites
 * <span style="font-family: 'Times New Roman',Times,serif;">Narrowed down to Twitter & YouTube

<span style="font-family: 'Times New Roman',Times,serif;">Several questions have been raised with regards to the assignment
 * <span style="font-family: 'Times New Roman',Times,serif;">Which country should we target? As MyTable has tied up with restaurants not only in Switzerland but in other parts of Europe as well.
 * <span style="font-family: 'Times New Roman',Times,serif;">To increase the number of 'Likes' on MyTable Facebook fan page, is it necessary to promote MyTable website beforehand or do it at the same time?
 * <span style="font-family: 'Times New Roman',Times,serif;">With a budget of 5000CHF, how long should the duration of the advertisement be?

<span style="font-family: 'Times New Roman',Times,serif;">An email has been sent to Mr Ritzel for clarification.

<span style="font-family: 'Times New Roman',Times,serif;">**17 April 2012**


 * <span style="font-family: 'Times New Roman',Times,serif;">Campaign - 'Restaurant of the Week' or 'Cuisine of the Week' through Twitter
 * Tweet the restaurant name/cuisine of the week
 * Have followers to ReTweet (RT) or use the Hashtag (#) function of Twitter
 * Post feedback of the restaurant on MyTable Facebook fan page and stand a chance to win a voucher or a free meal at their next visit
 * <span style="font-family: 'Times New Roman',Times,serif;">MyTable could be promoted to Tourists
 * Through the use of advertising on brochures that could be found at tour agencies
 * YouTube video

<span style="font-family: 'Times New Roman',Times,serif;">__Questions Raised:__
 * <span style="font-family: 'Times New Roman',Times,serif;">Do we have to create a new account on Youtube and Twitter?
 * <span style="font-family: 'Times New Roman',Times,serif;">Do we have to introduce MyTable in Prezi?

<span style="font-family: 'Times New Roman',Times,serif;">**18 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">__Feedback from Mr Ritzel:__
 * <span style="font-family: 'Times New Roman',Times,serif;">Main objective is to increase the fans in MyTable Facebook and then come up with cool and creative idea. The idea should be simple and clear.
 * <span style="font-family: 'Times New Roman',Times,serif;">The Prezi is to introduce our idea to the company. Therefore, there is no need to introduce the company in Prezi.
 * <span style="font-family: 'Times New Roman',Times,serif;">Don't focus on tourist because they only stay for one night normally. At this stage, Our idea is too general.We can go to the other successful company who's been running successful on Facebook and try to learn from their ideas.
 * Focus should be on locals - Swiss
 * <span style="font-family: 'Times New Roman',Times,serif;">The campaign/idea should increase the number of fans on MyTable Facebook fan page instantly
 * <span style="font-family: 'Times New Roman',Times,serif;">Campaign/idea can link it with things/places/food that most of the Swiss or most people are familiar with
 * E.g Chocolates, Cheese Fondue, Swiss Knife, Credit Suisse, SBB, Die Post, Lebara, Orange, Swiss cow, Nature/Scenary (Mountains/Lake), Coop, Migros, Ski
 * E.g Chocolates, Cheese Fondue, Swiss Knife, Credit Suisse, SBB, Die Post, Lebara, Orange, Swiss cow, Nature/Scenary (Mountains/Lake), Coop, Migros, Ski

<span style="font-family: 'Times New Roman',Times,serif;">**21 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">New suggestions for Twitter campaign:
 * <span style="font-family: 'Times New Roman',Times,serif;">MyTable to post pictures on Twitter of random restaurants tied up with MyTable
 * Participants/Twitter followers would have to look for that particular restaurant and have their meal there
 * a) The first 2 groups that found the restaurant and have their meals there would receive a discount on their next visit
 * b) MyTable would select some people who dined at the restaurant that posted and either receive a discount or free meal on their next visit
 * For both scenarios, MyTable would post the winners on the Facebook Fan Page for them to check out who won


 * <span style="font-family: 'Times New Roman',Times,serif;">MyTable to post interesting and attractive pictures on Facebook
 * People can 'like' & 'share' the photos on their friend's Facebook page


 * <span style="font-family: 'Times New Roman',Times,serif;">MyTable app can have an advertisement or 'pop-up' that links to their Facebook page

<span style="font-family: 'Times New Roman',Times,serif;">**23 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">I have talked about the new ideas with Mr. Ritzel. <span style="font-family: 'Times New Roman',Times,serif;">He said, too less people use Twitter in Switzerland, it's very hard to get new fans. My table Facebook has very less fans, and people don't know "what is my table". So both of Twitter and the Facebook ideas are impracticable. <span style="font-family: 'Times New Roman',Times,serif;">The pop-up advertisement is feasible, but we should consider of the budget, because the famous games or the apps are very expensive to do advertisement, and we should consider which game or the app are we going to use for the advertisement. <span style="font-family: 'Times New Roman',Times,serif;">and he mentioned again about how to attract or encourage people visit the Facebook page is the purpose of the task. <span style="font-family: 'Times New Roman',Times,serif;">- Wallace

<span style="font-family: 'Times New Roman',Times,serif;">1. The twitter campaign has been scraped and replaced with pop-up advertisements on iPhone apps, with the given budget of 5000CHF.
 * <span style="font-family: 'Times New Roman',Times,serif;">A research has been done on the list of top iPhone game apps in Switzerland
 * <span style="font-family: 'Times New Roman',Times,serif;">3 Companies who does such advertisement services have been found - Admob, Millennial Media & iAds
 * Works almost the same as pay per click
 * Have to pay the company with every click of the consumer on the advertisement
 * Prices range from $0.05 - $0.25 per click
 * These companies are able to provide a trial test - give them a budget and they are able to help in reaching cost/download goal
 * <span style="font-family: 'Times New Roman',Times,serif;">More research needs to be done on the price as the websites do not state the price of their service
 * Search for reviews/forums on such services offered by these companies
 * Compare and see which one is better

<span style="font-family: 'Times New Roman',Times,serif;">2. Group picture would be taken on Saturday with MyTable stickers.

<span style="font-family: 'Times New Roman',Times,serif;">**26 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">An email was sent to Mr Ritzel to update him on our progress and several questions were raised by him:
 * <span style="font-family: 'Times New Roman',Times,serif;">What would this be for games?
 * <span style="font-family: 'Times New Roman',Times,serif;">Why would you believe that by advertising on game apps, these gamers would be the target market of MyTable and be a fan of their Facebook fan page?
 * <span style="font-family: 'Times New Roman',Times,serif;">Don't forget that the aim is to increase the number of 'Likes' on the fan page, therefore you must come up with more than just an app-advert.
 * <span style="font-family: 'Times New Roman',Times,serif;">More ideas need to be generated and this concept is still pretty brief.

<span style="font-family: 'Times New Roman',Times,serif;">Next meeting scheduled on Saturday (28 April) at 2PM.

<span style="font-family: 'Times New Roman',Times,serif;">**28 April 2012**

<span style="font-family: 'Times New Roman',Times,serif;">A group photo was taken today with the use of MyTable stickers.


 * <span style="font-family: 'Times New Roman',Times,serif;">The top paid/free/grossing apps downloaded in Switzerland has been searched and 4 categories, mainly Games, Entertainment, Music and News have been selected as the target group for MyTable to advertise on.
 * <span style="font-family: 'Times New Roman',Times,serif;">These categories have been selected as they are some of the most popular categories that the younger generation would use, especially Games. The younger generation tend to rely more on technology to receive news or get entertainment from.
 * <span style="font-family: 'Times New Roman',Times,serif;">AdMob was a company selected by the group to make use of their services to do the advertisements.

<span style="font-family: 'Times New Roman',Times,serif;">__Final Proposed Campaign:__
 * <span style="font-family: 'Times New Roman',Times,serif;">AdMob not suitable for our campaign as it advertises app through another app which was not what we want. We want to advertise our services/message through someone else's app.
 * <span style="font-family: 'Times New Roman',Times,serif;">Our group decided to advertise on MyTable iPhone app itself by having a pop-up advertisement. When one clicks on the ad, it would bring the user directly to MyTable Facebook fan page.
 * <span style="font-family: 'Times New Roman',Times,serif;">The 5000 CHF would be used as monetary rewards for the users who helped promote MyTable Facebook fan page by sharing the page with their friends and having them to 'Like' the page as well.
 * <span style="font-family: 'Times New Roman',Times,serif;">The more number of friends of the user 'Like' Facebook fan page, the better. The user would stand a chance to win a free meal for a table of 4 at any participating restaurant tied up with MyTable if they have more than 100 friends who like the fan page.
 * <span style="font-family: 'Times New Roman',Times,serif;">The winners would be selected by MyTable at their own discretion.

<span style="font-family: 'Times New Roman',Times,serif;">media type="custom" key="15719660" <span style="font-family: 'Times New Roman',Times,serif;">**__ Executive Summary __** <span style="font-family: 'Times New Roman',Times,serif; font-size: 12pt;">Overall, My Table is an online restaurant reservation website that functions throughout Europe. It offers diners a convenient way to dine within their choice of restaurant. My Table is a guaranteed website which can be trusted in making restaurant reservation. In addition, it is an online booking engine that provides subsequent information of the in selection from the price, location, cuisine and a lot more. My Table allows members to review suggestion and recommend the best restaurants in town. <span style="font-family: 'Times New Roman',Times,serif; font-size: 12pt;">Open Table stands out as the leading online restaurant reservation and a competitor for My Table. The company network delivers the convenience of online restaurant reservation to diners and the operational benefits of a computerized reservation. They are based in the United States of America and operate toptable.com which is a leading reservation site in the United States. Furthermore, they offer a wide range of choice for customers as well as an upgraded quality in providing the convenient services to their consumers. In order, to be a direct competitor of Open Table, My Table has to increase their number of partners and to broaden up their network to various destinations. <span style="font-family: 'Times New Roman',Times,serif;"> Currently, social media plays an important role in marketing. This is because social media has taken the move in such a short period of time by creating a platform with a massive interaction among the society. It is not just the wave of the future but it is the current marketing reality that reaches in speed of time to consumers. My Table practices progressive website and smart phone technology to offer an attractive user experience to diners, while providing a cost-effective and convenient source of new reservations to restaurants. <span style="font-family: 'Times New Roman',Times,serif; font-size: 12pt;">After carrying out a full research on My Table Facebook fan page, our group has come out with a creative and innovative idea that will contribute to increase the likes in the fan page. As we are aware of the latest smart phone technology whereby, when the application is in use to make a reservation there will be a pop out which links to the Facebook fan page. This would create an opportunity for those who are already utilizing the application to join the monthly competition which enables them to win a free dining with the restaurants which are associated with My Table. <span style="font-family: 'Times New Roman',Times,serif; font-size: 12pt;">The competition is about inviting a minimum of 100 friends from their friend lists to ‘like’ the My Table fan page and the budget given will be used to create exclusive dining experience as a reward for the winner. <span style="color: black; font-family: 'Times New Roman',Times,serif; font-size: 12pt;">Moreover, it will build awareness among those who have not come across the application. Through this not only one major objective will be fulfill, but also the urge to create awareness of the website could be gained. **In short, My Table benefits consumers by saving their administration time, it is reachable 24/7 and a free reservation system with no setup fees.**

<span style="font-family: 'Times New Roman',Times,serif;">**Work Allocation:** <span style="font-family: 'Times New Roman',Times,serif;">Angelia - Taking down minutes of meetings & Updating of wiki space <span style="font-family: 'Times New Roman',Times,serif;">Anne - Executive Summary <span style="font-family: 'Times New Roman',Times,serif;">Lu Ee, Wallace & Xiao - Prezi Presentation

<span style="font-family: 'Times New Roman',Times,serif;">Every group member has contributed in terms of research work.

<span style="font-family: 'Times New Roman',Times,serif;">**References:** <span style="font-family: 'Times New Roman',Times,serif;">[] (Last accessed, April 28, 2012) <span style="font-family: 'Times New Roman',Times,serif;">[] (Last accessed April 28, 2012)