mytable5

308665 Yiying Chan 308537 Evelyn Chang 307714 Stephanie Henselijn 308760 Young Seo Kim 308695 Yena Jung
 * Group Members: **



MyTable is an online reservation tool that enables people from all over the world to find and reserve restaurants in Europe online. For the convenience of guests, it is possible to filter the available restaurants by special criteria, include price, cuisine type and others. As the guests can also rate the quality of the restaurant, interested customers can benefit from the experiences made by peers. For restaurants it offers the advantage to receive reservations from all over the world along with the convenient booking system. Furthermore, the presence on such a system with global reach offers new marketing channels for the restaurant. Customers can book both via the website and the newly developed smart phone apps of MyTable. As the business model of MyTable is online-based and attracts mostly people that are frequently online, it is important to have a strong presence in the social media websites. However, the facebook fanpage so far has only about 272 fans with a low degree of participation of only 9 people talking about it. On the facebook page, MyTable offers mainly information about restaurants that recently joined MyTable or they promote a lottery of the website, where you can win a voucher for a dinner. As a result of this, the aim of this social media campaign is to increase the fans on the facebook page. This could give more attention to the great services MyTable can offer in general and to special events and activities in particular. Furthermore, a strong position on facebook would improve the reputation of MyTable and give the company a stronger position when negotiating with restaurants that might want to join. By fostering interaction with many potential customers on facebook, MyTable could also learn about preferences and improve their services. ** Milestones: ** Email for appointment with Mr. Ritzel: **24.04.2012** Present idea to Mr. Ritzel: **19.04.2012** Finalized final presentation: **midnight 29.04.2012**
 * About MyTable:**
 * Objective of Project:**

** Executive Plan: ** __ ** Concept ** __ The “Gutes Essen” is an event where good people can come together to enjoy a unique dining experience. Depending on the theme, they will be introduced to a new range of good food and their respective cuisine. It is essentially a culinary matchmaker whereby like-minded foodies gather to share in their appreciation for food and network with one another. There is also an educational element involved whereby participants would get to learn about the food culture and history, inclusive of a cooking lesson.

Charity work is also integrated into our concept whereby both the participant and the supporting restaurant will be encouraged to join in efforts through donations. They could also decide to conduct the event at a hospital to give patients an enjoyable time and distract them from their personal situation, thereby contributing to the community.

Finally the concept is mobile, whereby the event can be imported to different venues where a budget will be involved for e.g. Parks or Museums, not just constrained to the restaurant itself. This gives participants a fresh, interesting and unique atmosphere from the “standard” dining. Restaurants would still be involved, where no budget will be involved in that they would provide the catering when the event is “off-site”

__ ** Marketing Distribution ** __ Using online social marketing, we will be employing a combination of various media such as Facebook, Twitter, Foursquare, Youtube, Instagram, Pinterest, QR codes and RSS feeds. RSS feeds allow users to be updated with the latest content from MyTable highlighting new promotions or events that they will be organizing. QR codes will direct individuals to their Facebook page whereby after scanning, they can claim special discounts for different restaurants. For Instagram and Pinterest, guests can upload their photos of the food that ate, or the guest themselves in the restaurant or with the restaurant logo.

With Youtube, promotional videos will be uploaded showcasing the event and creating hype and interest for it in the process. For Foursquare, participants can check in at the event allowing their friends to be curious to their activities, generating further interest. With Twitter and Facebook, they can update their followers to their activities, highlighting new restaurants, promotions and activities. Pertaining to the event itself, there will be a segment whereby participants will be given clues to the location, allowing them to engage in a social activity with others’. These clues will be distributed via such avenues, indirectly persuading them to “follow” MyTable, creating an additional group of followers for them with each event.

__ ** Competitor Information ** __
 * ** Name ** || ** How long have they been in the industry ** || ** Total likes Facebook page ** || **Slogan** ||
 * www.mytable.com || Since 2010 || 269 || - ||
 * opentable.com || Since 1998 || 37.073 || Restaurant reservations - Free, instant confirmed ||
 * www.tripadvisor.com/Restaurants || Since 2000 || 8.284 (general fb page) || - ||
 * www.concierge.com || Since 1999 || 12.386 || Inspired travel starts here ||
 * www.toptable.com || Since 1998 || 8.927 || Where smart diners go ||


 * Basically, we want to create an experience and use emotions for every guest that uses the myTable website/facebook by using their stories, comments and pictures to make the, feel like the fans and the companies are one big foodie family.**

__Secondary Ways of how to increase Facebook likes__
 * 1) English Fanpage
 * 2) Creation of Backlinking
 * 3) Post interesting things such as
 * Post information about new restaurants
 * Offer the first people who reserve, a drink, or a meal, etc
 * Post interview of famous Chef
 * Allow communication between the chef and his/her fans
 * Post examples of menu and food
 * To create desire among the fans
 * Post more videos
 * Tag Friends
 * 1) Link Twitter Account to Facebook
 * 2) Improve SEO
 * Improve Metagging
 * 1) QR Quotes to link with Facebook
 * if like, then can get a discount on next trip
 * 1) Work together with Urban Spoon (a reservation website based in Australia, United Kingdom, South America and Canada)
 * Not only can they share information, diners from those countries which Urban Spoon has but MyTable doesn't have, can look into Mytable's restaurant database and likewise, the other way

__**Effectiveness of Campaign**__ Below is the prove of why our campaign will be one that is successful: In Singapore, there is a renown food blog. It started out as a doctor blogging about his biggest interest - hawker food. Yearly, he will organise a "Makan Session" which means eating session with his fans. Usually on one dinner, there will be about 200fans and depending on the cuisine or type of food that they will eat, it ranges from just a mere tea session S$25-120 to dinner for charities.

Evidence is in the link below: http://ieatishootipost.sg/search/label/2%20%20Ieat%20Makan%20Sessions

Through this, we want to apply a similar concept to Switzerland, with more social media used and AR/QR.

__**Websites used:**__

www.mytable.com http://www.artpromotivate.com/2012/03/how-to-increase-activity-and-engagement.html http://edition.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?iref=allsearch http://www.whatisrss.com/ http://venturebeat.com/2009/08/14/acrossair-develops-augmented-reality-restaurant-entertainment-listings/ www.youtube.com www.facebook.com www.twitter.com www.mashable.com www.opentable.com www.concierge.com www.tripadvisor.com www.toptable.com Class slides

Above references has helped the group to create our concept and use the different social media and tools to create our program.


 * Group Communication: **
 * Group Communication: **


 * Date:** 8 April 2012

Hi guys,

Can we meet later today or on Monday to talk about some ideas?

Regards Stephanie




 * Date:** 10 April 2012

Just an idea:
 * Amazing Race Concept / Photo Competition
 * Objective: Find a restaurant and take a picture with a dish
 * Clues will be distributed through Twitter / Facebook (Price / Cuisine / Location)
 * To 'force' them to download / use and see the usefulness of its app
 * They would also willingly follow and like the page just so they can keep up with the hints
 * Participants would have to upload the picture to MyTables Facebook
 * Incorporate a sort of voting portion to it / Prizes as incentive for winning

Regards Yiying




 * Date:** 11 April 2012

Also, was thinking of creating a monthly event in the different cities. 1. Food hunt according to different themes (ie. Japanese, etc) a fee will be charged to the participants with will allow them to enjoy the following:
 * able to eat, taste & critic different dishes
 * use the different social media channels to advertise about the event and educational element to learn more about the different
 * theme

2. In collaboration to the monthly theme events, support a charity quarterly/twice a year

-Evelyn



Date: 11 April 2012

Hi Guys,

Sounds good :)

We can also start a TripAdvisor page and make use of different spreadsheets to analyze their 'Facebook likes' increase. Besides this we can analyze what competitor websites do and see where MyTable can improve, please add some below:
 * www.mytable.com ||
 * www.restaurantreviewworld.com ||
 * www.tripadvisor.com/Restaurants ||
 * www.concierge.com ||
 * www.toptable.com ||

We can also see which of the MyTable restaurants are on foursquare and try to get the MyTable Facebook link on there, same for Google +

Another promotion we can start which will include a budge is the following: MyTable can pick a different city every last weekend of the Month and organize a discount in all MyTable restaurant there. The promotion can be done via all the different social media platforms and online websites as well as local newspapers and magazines. Staff can be hired to distribute leaflets and each restaurant can set a MyTable stand outside to attract and inform people.

If the restaurants will pay a commission, MyTable will earn enough to keep this promotion ongoing every month in a different city. It would be cool if each restaurant will have a iPad whereby the guests can sign in and like the MyTable page which will allow them to win a free dinner in one of the restaurant in that city.

We can also put the MyTable Facebook link on the top 10 restaurants on MyTable. Review their MetaTags and optimize their SEO via advertising and social media.

Regards, Stephanie 307714




 * Date:** 12 April 2012

Jung Ye Na (308695)

We can also add Value through Facebook


 * Updating Pictures
 * Open Event page through facebook to promote
 * Carry out a poll on facebook, such as type of cuisines, countries, cities that people would prefer to do.
 * Do a promotion such as discount, special benefits..etc to attract people
 * Update menu list that people conveniently check

One more method that I would like to suggest is Twitter hash-tags
 * Though the Twitter hash-tags, we can accessibly show more about our concept and information in Twitter search.
 * It proves useful context and cues for recall, as well as increased utility for the track feature.



Youngseo Kim (308760)
 * Date:** 12 April 2012

We can promote event through YouTube.

YouTube is good site for sharing video posted by people all around the world, as well as obtaining interest in the video for advertising and promotional effectiveness. Therefore, we are going to use this site.

We will gain interest from people by uploading this event video conducted in the past, and then they can know more information about our event, such as the theme and what we going to do in our event.

We will share educational elements in our event. For example, if we chose Italian food on theme, we upload video about how we can cook this food. Also we show special tips about its cooking methods.




 * Date:** 18 April 2012

Yiying (308665)

Additional Points discussed from the meeting with Mr Ritzel this Afternoon: Development of the Food Hunt concept: ** "Culinary Matchmaker": **
 * The Social Element
 * People who are strangers are brought together
 * Like minded in the sense, they enjoy food or the theme e.g. Japanese
 * Allows them to find and develop new social networks

** Educational Element: **
 * History & Culture of the Food
 * Terminology?
 * Cooking Lesson?

** Charity: **
 * At the point of payment, participates can be encouraged to "pay more" in the form of donations
 * Donations would then go to a specific charity or a community project (As below*)
 * CSR, returning to the community, while gaining media attention

** Mobile Concept: **
 * Venue of the Food Hunt need not be constrained to restaurants
 * Concept can be imported to other venues
 * For example, at a museum whereby the MyTable restaurant can be catered for the event
 * OR, at a Hospital* for sick children / the terminally ill

** Other Points to Note: **
 * Should not end at the point Food Hunt, but should encourage them to actively participate on MyTable's Facebook even after the event
 * For each Food Hunt, an event page can be created through Facebook for the sign up process
 * Prezi Presentation: Event and Ideas Wiki: Spreadsheets, Justifications..

As the aim of the project is aimed at increasing the popularity of their Facebook page, we should work around that and ensure that our ideas have links with Facebook. Even though as of now, MyTable is simply a reservation service, there are the long term possibilities for it to be much more.

That's all, if there's anything else I happened to miss or misunderstand, do edit it in. Many thanks!

Hello Yiying, thanks for presenting our points so clearly to Mr Ritzal today &for taking down the notes! (: see you tmr for meeting!

xx, eve



Stephanie
 * Date:** 19 April 2012

Hi guys,

Please find below the graphs and results:

The above is all related to the FB activity of their homewebsites

Opentable google results:

MyTable:



Regards, Stephanie


 * Date:** 20 April 2012

we have created google document for easy sharing of idea for presentation.

-youngseo kim


 * Date:** 24 April 2012

Group is working together on the prezi. Roles are divided and the group plans to be done with the final draft of our prezi by today. Later this week, there will be a final meeting to confirm the final version.


 * Date:** 25 April 2012

Group finalized the prezi, and executive summary. The teamwork was great and everyone is able to present the prezi :)




 * Date:** 29 April 2012

Edit Prezi and wikispaces. included a new idea of mytable app to work with other food apps such as food spotting, Pinterest and Instagram.

__**about foodspotting**__ Foodspotting is a visual guide to good food and where to find it. It’s the leading app for finding and rating dishes, not just restaurants.

__**about Pinterest**__ the app lets you and your friends create and upload food photos for a shared

__**about instagram**__ 15 million users love Instagram! It's a free, fun, and simple way to make and share gorgeous photos on your iPhone.

Also, through Sponsorship: if you invite 10 friends you will be given a 50% reduction/ invite your friends because the 100 next people who will like the page will get a 50% discount on the new restaurant X, it could be your friend! Create interaction with fans by: asking questions and doing polls – to make people talk and react. This will enable to generate traffic on the page (friends from users), to raise curiosity (as the post will appear in the newsfeed) and increase the number of fans.

__**How to keep members active :**__ - share articles or blogs relating to restaurants an gastronomy trends - offer discount and other advantages to fan members - gastronomie poll - rank and rate your favorite restaurant

__**How to keep members interested:**__
 * Post information about every new restaurant MyTable gets. Offer the first people who reserve, a drink, or a meal…
 * Post examples of menu you can find in some restaurants…Post also pictures of the food. The objective is to create desire among the fans.
 * Post interview of famous Chef
 * Post more videos
 * <span style="font-family: Arial,sans-serif;">Tag Friends
 * <span style="font-family: Arial,sans-serif;">Work together with Urban Spoon (a reservation website based in Australia, United Kingdom, South America and Canada)
 * <span style="font-family: Arial,sans-serif;">Not only can they share information, diners from those countries which Urban Spoon has but MyTable doesn't have, can look into Mytable's restaurant database and likewise, the other way

eve chang media type="custom" key="15955900"