mytable4

**Section 1**

**Team Members**  **308663** Lim Sujing - Singapore **307918** Micheal Muller - Egypt **308660** Samantha - Singapore **308671** Grace - Singapore **308668**  Luke Ang - Singapore 308576 Chananya Pongputaruk (Ying)

**Executive Summary :**

In order to fulfill the main objective of boosting the number of fans on My Table’s Facebook page, the team did some analysis comparing the Facebook page of My Table with its website. The team has identified various issues which could perhaps have contributed to the low number of Facebook ‘Likes’ on My Table’s fan page, the website are equipped with features and information which are not presented for the Facebook audience such as book online and win a coupon promotion campaign. Secondly the Facebook page has little interaction with its audiences and is inconsistent with its updates. Promotional posters posted are not attractive as the photo could not tell a story by itself; few samples were introduced with QR code which linked to the Facebook page of the company as shown in the presentation. __Proposed Idea__ The proposed concept involves the development of Viral marketing strategies which creates attachment with audiences and motivates sharing with their friends. The main strategy is to guide the audience with constant information leading them towards our main competition. The main concept of the competition is to enhance the audience experience by utilizing Facebook and twitter check-in tools with a mixture of QR codes to direct the participants to locate the table. To join the competition, all participants would have to join the Facebook page of My Table so as to gain access to the competition details. The motivation behind would be allowing the winner to enjoy a quirky dining experience at a unique location such as in the middle of the lake or in the sky. The team strongly believes that this concept will be able to draw media’s attention and through the free media coverage it is forecasted that this would drive the volume of Facebook fans up within a short period of time. The competition will target adventurous individuals who are constantly seeking new experiences. After each competition it would be recommended for the company to upload photos and most importantly to utilize the tagging tool of Facebook to tag photos of their participants. This would further generate discussions shared among their friends, creating a hype to increase the traffic of Facebook users to the page and number of ‘Likes’. The campaign continues with the last phase – post competition advertisements. To sustain the growth in traffic to the page after the competition phase, advertising videos adopting the viral marketing strategy of creating emotional attachment with its audience will be posted on the fan page’s wall. Research has revealed that emotionally-stirring advertisements are effective tools to a successful campaign in facilitating circulation. The content of the emotional videos would revolve around communicating the importance of familial love. **Prezi :**

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**Section 2**

__**Background research**__ **Objective:** Increas fan community with /without CHF5000 budget.

**Company background:** <span style="font-family: Arial,Helvetica,sans-serif;">MyTable is an user friendly online reservation tool based in Luzern which aims to provide diners the most convenient way to reserve restaurants throughout Europe. Diners can simply search for restaurants using keywords or locations on maps and a wide range of restaurants of different cuisine type and prices would be shown. Reservation is immediate with a confirmation by email and no booking or any type of administrative costs are involved. MyTable members can write restaurant reviews and vote whether the restaurant is recommendable or not. Food photographs can be uploaded to the page and members can interact with other restaurant enthusiasts from around the world. MyTable also provides a booking engine to be installed directly on the restaurant's own website to help convert visitors to the restaurant's website into paying guests of the restaurant.

<span style="font-family: Arial,Helvetica,sans-serif;">**Identification of Problem:** <span style="font-family: Arial,Helvetica,sans-serif;">The team has identified various issues which could perhaps have contributed to the low number of Facebook ‘Likes’ on My Table’s fan page, the website are equipped with features and information which are not presented for the Facebook audience such as book online and win a coupon promotion campaign. Secondly the Facebook page has little interaction with its audiences and is inconsistent with its updates. Promotional posters posted are not attractive as the photo could not tell a story by itself; few samples were introduced with QR code which linked to the Facebook page of the company as shown in the presentation.

<span style="font-family: Arial,Helvetica,sans-serif;">**Competitor analysis:** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">To enhance our product knowledge and competitior market, our team decide to analyze other competitors’ pages. To determine their competitors, we search for online reservations websites on Google and found out several competitors that appear at the top of the Google search. They are Open Table and Book a Table. Looking at the competitors’ Facebook pages, Open Table has 37,092 likes while My Table and Book a Table has only a few hundreds. Hence, by comparing the similarities of My Table and Book a Table with the differences between them and Open Table, it will be easier to identify the possible factors that can increase the number of likes for My Table Facebook page. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">The following are the factors we identified,

<span style="font-family: Arial,Helvetica,sans-serif;">__ Language __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">The main language on Open Table’s facebook page is English while My Table and Book a Table uses German. Language could be a barrier for My Table as well as Book a Table to increase their facebook page. Though their target market is Switzerland and it may be expected that most of them understands German, however there are French-speaking locals as well as other nationalities living in Switzerland. Therefore, My Table should communicate with the facebook users in a language that is more widely use so as to attract more non-german speaking to the page.

<span style="font-family: Arial,Helvetica,sans-serif;">__ Content __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Instead of promoting the page or company itself, Open Table post interesting articles regarding any current issues regarding food, food health and food trends which both My Table and Book a Table didn’t adopt this practice on their Facebook page. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Example : <span style="font-family: Arial,Helvetica,sans-serif;"> <span style="font-family: Arial,Helvetica,sans-serif;"> Hence, to make it more attractive and interesting, My Table can post articles that is related to current food trends or issues and make the page more interactive with users by posting __messages__ or shout-outs to users. This strategy would allow the company to increase the interaction with audience, providing a two way communication.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Example:

<span style="font-family: Arial,Helvetica,sans-serif;">

<span style="font-family: Arial,Helvetica,sans-serif;">__ Activeness __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px;">Both My Table and Book a Table are less active on their page as compared to Open Table. Open Table has at least one post on their page everyday while My Table and Book a Table does it once every few days. Therefore, My Table could increase their activeness on Facebook so as to let users feel that My Table pays attentions to those who have liked their page.

<span style="font-family: Arial,Helvetica,sans-serif;">**Lucerne Population Statistics** <span style="color: #050505; font-family: Arial,Helvetica,sans-serif; font-size: 14px; line-height: 21px;">(Source: Annual Abstract of Statistics, Canton of Lucerne)
 * ~ <span style="font-family: Arial,Helvetica,sans-serif;">**Total Population:** ||||= <span style="font-family: Arial,Helvetica,sans-serif;">**75,425** ||||= <span style="font-family: Arial,Helvetica,sans-serif;">**No. of People within the age category** ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">**Age:** ||  ||||   ||||   ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">0 - 19 || <span style="font-family: Arial,Helvetica,sans-serif;">15.9% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">11,994 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">20 - 64 || <span style="font-family: Arial,Helvetica,sans-serif;">64.3% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">48,498 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">65 - 79 || <span style="font-family: Arial,Helvetica,sans-serif;">13.5% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">10,182 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">80+ || <span style="font-family: Arial,Helvetica,sans-serif;">6.3% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">4,751 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Foreigners || <span style="font-family: Arial,Helvetica,sans-serif;">23.69% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">17,868 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Foreigners || <span style="font-family: Arial,Helvetica,sans-serif;">23.69% ||||  |||| <span style="font-family: Arial,Helvetica,sans-serif;">17,868 ||

<span style="font-family: Arial,Helvetica,sans-serif;">[]

<span style="font-family: Arial,Helvetica,sans-serif;">**Justifications for campaign chosen:** <span style="font-family: Arial,Helvetica,sans-serif;">Firstly, as seen from the statistics, Lucerne's main bulk of its population falls within the age range of 0-19 & 20 - 64 which contributes to 80.2% (60,492 people). Hence, the campaign targeted towards the younger crowd would be the 'Find the Table' campaign where a table would be placed at different locations around Lucerne central, places include weird locations like in the middle of the roundabout, in the middle of the chapel bridge, in the middle of lake Lucerne, or even table being suspended up in the air. This would generate interest amongst the crowd to find out what is it actually all about. To target the older crowd, the group would make use of emotional videos as mentioned above to stimulate feelings within the targeted audience.

<span style="font-family: Arial,Helvetica,sans-serif;">The 'Find the Table' campaign would be highly successful as competitors would be able to win vouchers and the first group to find the table would be able to win a free meal as well. Also, clues would be posted regularly on the Facebook fanpage so that people would have to like the page to know where would the next table be in a new week. Also, on top of that, monthly giveaways would be done whereby the person who did the most bookings within a month would walk away with dining vouchers. This would be a ongoing promotion for every month to encourage people to continue making bookings via the Facebook application on their smartphones.

<span style="font-family: Arial,Helvetica,sans-serif;">**Some Extra Data from MVF Global to Support for YouTube Video Campaign and Twitter usage:**

<span style="font-family: Arial,Helvetica,sans-serif;">Switzerland, with a population of 7.9 million people, 72% or 5.7 million Swiss people are internet users. According to Google Insights for Search the top two search terms in Switzerland over the 12 months up until June 2011 are **"Facebook"** and **"YouTube"**.

<span style="font-family: Arial,Helvetica,sans-serif;">According to the research, the most popular social networking site is Facebook, which has up to 2.6 million Swiss users, 4.6 million unique visitors and 4.4 billion page views each month. Members demographics shows 52% males and 48% females where the top interest category for Facebook users in Switzerland is **Mobile Apps & Add-ons.** Majority of Facebook members in Switzerland are aged between 18 - 34 years old with the 18 - 24 year olds representing 24% of Facebook members and the 25 - 34 year olds representing 28%.

<span style="font-family: Arial,Helvetica,sans-serif;"> Twitter usage in Switzerland has 6.1 million page views per month from 430,000 unique visitors. Being of a micro-blogging platform providing announcement type updates, it is useful in raising awareness and drive traffic to websites.

<span style="background-color: #ffff00; font-family: Arial,Helvetica,sans-serif;">Top visited websites in Switzerland are Google, Facebook, YouTube and Wikipedia.

<span style="font-family: Arial,Helvetica,sans-serif;">Also, according to the report, E-commerce has shown the strongest growth in Switzerland at the same time as there are more of the over 55 year olds or 'Silver Surfers' become engaged in online shopping. Studies have reported a 48% increase in online sales compared to 2008 and revealed a $9.48 billion online consumer spend during 2010. As such, it further proves that there is such a market trend for making online purchases. Hence, with proper methods and campaigns done, the group is very sure that more and more people would learn of MyTable and the restaurants and from there expand their business footprint.

<span style="font-family: Arial,Helvetica,sans-serif;">**Promotional Channels/ ICT tools** <span style="font-family: Arial,Helvetica,sans-serif;">**Budget:** ( Estimated)

__<span style="font-family: Arial,Helvetica,sans-serif;">Vo ____<span style="font-family: arial,helvetica,sans-serif; font-size: 12px;">ucher <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">sponsor __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">As our promotion often requires voucher giveaways, hence we would be negotiating with the partner restaurants of MyTable to sponsor discount vouchers from them for giveaways (Example: 15% off the bill for every $150 spent). Every week a different restaurant would be selected as the 'Restaurant of the week', as such every restaurant on MyTable would be featured at least once on a rotational basis.

__<span style="font-family: Arial,Helvetica,sans-serif;">Free media coverage __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">As the concept involves many interesting places for us to put our table at, it would be attention grabbing as the public would be interested to know what is the whole thing all about. After a few weeks of the campaign, the media would then be interested in publishing this piece of news thats happening in Luzern as a fresh and innovative idea. Also, MyTable could work with its partner restaurants to invite the press for a meal at the restaurants every other week and in return, the press would have to feature an article about MyTable and the restaurant in its weekly publication.

__<span style="font-family: Arial,Helvetica,sans-serif;">CHF 5000 __ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">As for the CHF 5000 budget, it would be used for video production, be it for purchasing of props or to pay remunerations to the actors involved should the idea be successful. Also, it would be used for printing of promotional posters or brochures. Lastly it would also be used to cover any miscellaneous costs like transportation costs for the crew to be at the competition venue, MyTable shirts for the staff involved etc.

<span style="color: #800080; font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Section 3**

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">**Proposed concept** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Proposed concept is section into 3 pharse to present a series of presentation to the audiences.The main concept of the competition is to enhance the audience experience by utilizing Facebook and twitter check-in tools with a mixture of QR codes to direct the participants to locate the table. To join the competition, all participants would have to join the Facebook page of My Table so as to gain access to the competition details. The motivation behind would be allowing the winner to enjoy a quirky dining experience at a unique location such as in the middle of the lake or in the sky.

<span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;">**1st Phase** <span style="font-family: Arial,Helvetica,sans-serif;">**Viral photos developed by our team.** <span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;"> <span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;">

<span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;">**2nd Phase**

<span style="font-family: Arial,Helvetica,sans-serif;">**Competition**
<span style="font-family: Arial,Helvetica,sans-serif;">__Concept 1__
 * <span style="font-family: Arial,Helvetica,sans-serif;">A series of viral posters/ photos to be shared around the existing facebook fans.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Posters with QR code leading to My table facebook shall be displayed at lifestyle magazines.
 * <span style="font-family: Arial,Helvetica,sans-serif;">The main competition is to facilitate the usage of facebook and twitter tools with QR codes to search for the designated location.
 * <span style="font-family: Arial,Helvetica,sans-serif;">In order to fulfill the requirements for the competition, each participants have to join the facebook page of MyTable.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Motivation behind is the unqiue experience and the fun.
 * <span style="font-family: Arial,Helvetica,sans-serif;">All participants shall receive a participation discount coupon after the event and only the winner for that day will enjoy a free meal at the unqiue location.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Some example of venue selection for the competition are shown below :

<span style="font-family: Arial,Helvetica,sans-serif;">

<span style="font-family: Arial,Helvetica,sans-serif;">Sample of photos using QR codes and facebook updates to locate the table during the competition:

<span style="font-family: Arial,Helvetica,sans-serif;"> Promotional Photos & Poster <span style="font-family: Arial,Helvetica,sans-serif;"> <span style="font-family: Arial,Helvetica,sans-serif;">__Concept 2__
 * <span style="font-family: Arial,Helvetica,sans-serif;">Revamp the facebook page with new concept and ideas
 * <span style="font-family: Arial,Helvetica,sans-serif;">Constant update of information
 * <span style="font-family: Arial,Helvetica,sans-serif;">Improve on more interaction with audience by sharing and replying audience's post.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Facebook page's promotion have to tally with main webside of my table.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Pay per click advertisments, to improve the traffic of My Table facebook page.
 * <span style="font-family: Arial,Helvetica,sans-serif;">applying meta-tagging tool to present the facebook link at the first page of search engine.

<span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;">**3rd Phase**

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">**Emotional video Concept** <span style="font-family: Arial,Helvetica,sans-serif;">__ Concept 1 __ <span style="font-family: Arial,Helvetica,sans-serif;">This video portrays a young man in his mid-20s returning home after years with the intention to surprise his family. The scene begins at the airport, where he gets the idea to make a dinner reservation for his family later that evening. The scene then zooms into the screen of his Smartphone, which shows him browsing through My Table’s Facebook page for the latest updates on deals and promotions. He finds one to his liking and follows the link to the reservation page on My Table’s website. The next scene shifts to a restaurant setting where the family finally reunites. The rationale behind this advertisement is to show that My Table is useful even for spontaneous, last minute plans made on-the-go. <span style="font-family: Arial,Helvetica,sans-serif;">__ Concept 2 __ <span style="font-family: Arial,Helvetica,sans-serif;">This video portrays a common family model – one with parents who are too occupied at work to spend enough time with their children. The first scene features a little girl whose Christmas wish was for her father to come home for Christmas dinner in a week. The scene then shifts to her sneaking into her father’s study and making a reservation through the My Table mobile application on his Smartphone. She then updates his organizer too, cancelling his appointments on Christmas Eve to make room for dinner. The aim of this video is in communicating the convenience and ease of using My Table’s services, so much so that even a young child is able to do so. The video shall end with a campiagn of "A magical moment for renuion and love ! "

<span style="font-family: Arial,Helvetica,sans-serif;">__Concept 3__ <span style="font-family: Arial,Helvetica,sans-serif;">This video portrays a common anticipation of a parent for their children - an elderly couple was anticipating their child's return to celebrate christmas. The scene will begin with the elderly couple cleaning their apartment for the festive season ,after which they receive a call from their son that he is not returning for christmas as he is held up with work. The video focus on the couple expression of disapointment ,however on the day of christmas eve their son came back and using the facebook booking system to reserve a table in his parent's favourite asian resturant. The aim of the video is to present family love and the effectiveness of the the application, it also brings a message across of the importances of family.

<span style="font-family: Arial,Helvetica,sans-serif;">__ Samples of video concept from Youtube: __ <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">media type="youtube" key="LzP8E8KSgPc?version=3" height="210" width="243"media type="youtube" key="zzn_jc-esa0?version=3" height="209" width="253"media type="youtube" key="bc29AKfu4O0?version=3" height="210" width="243"

<span style="color: #800080; font-family: Arial,Helvetica,sans-serif;">**Section 4**


 * <span style="font-family: Arial,Helvetica,sans-serif;">__Meeting Minutes__ **

<span style="font-family: Arial,Helvetica,sans-serif;">First meeting was scheduled on 6 April where the group met up for a brief discussion to throw in ideas for the creative way to take the photograph with the MyTable sticker. Afterwhich the agenda was to brainstorm on potential ideas that could be adopted. <span style="font-family: Arial,Helvetica,sans-serif;">Discussion from the first meeting:
 * <span style="font-family: Arial,Helvetica,sans-serif;">Adopt similar concept as Groupon to provide discounts to the public to increase awareness
 * <span style="font-family: Arial,Helvetica,sans-serif;">Public must 'like' the fanpage to be able to enjoy promotional discounts
 * <span style="font-family: Arial,Helvetica,sans-serif;">Use video campaigns to promote MyTable

<span style="font-family: Arial,Helvetica,sans-serif;">Meanwhile, the group continued discussions on Facebook to brainstorm more ideas and Luke suggested using viral marketing to reach out to current fans and in hope to spread the __message__ to other users on Facebook. A next meeting was scheduled on 11 April for further discussion.

<span style="font-family: Arial,Helvetica,sans-serif;">Second meeting: <span style="font-family: Arial,Helvetica,sans-serif;">Discussion includes:
 * <span style="font-family: Arial,Helvetica,sans-serif;">Luke suggested some possible ideas and concepts for YouTube viral marketing which includes some fun element in them.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Subsequently, Grace suggested the idea of setting up a table for 4 pax (2 person from the group and first 2 from public) to dine at Luzern Bahnoff & around the area and participants would have to find the table and show that they like the Facebook Fanpage to enjoy the free meal and a discount voucher etc.
 * <span style="font-family: Arial,Helvetica,sans-serif;">In conjunction with the competition, Samantha and SuJing suggested tapping onto Twitter with the concept of the "Creme Brulee Man" idea as shared in class, meaning tweets like "Sujing and Samantha would be at Luzern Bahnoff, join them at the table now" etc. to get people aware of the campaign and to be interested to find the table to get the free meal and coupon.

<span style="font-family: Arial,Helvetica,sans-serif;">A third meeting would be scheduled by Luke and he would inform the group when is the next meeting for further discussion and fine tuning of ideas that were approved by Mr Ritzel.


 * <span style="color: #d11010; font-family: Arial,Helvetica,sans-serif;">Minutes by Grace 308671 **

<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Third meeting: <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Video & photo shoot:
 * <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">The group met to shoot footage of the promotional video for the campaign. Concept: Fully-set tables placed at random, wacky places. 2 excited participants eagerly looking for the table.
 * <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Photos of the group members with MyTable Stickers were taken.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Allocation of subsequent duties: Luke & Samantha: Summary Report. SuJing, Grace & Michael: Prezi & Graphic Design

<span style="font-family: Arial,Helvetica,sans-serif;">Next meeting will be scheduled through Facebook group


 * <span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">Minutes by Samantha & Su Jing **

<span style="font-family: Arial,Helvetica,sans-serif;">**Feedback from Mr Ritzel** <span style="font-family: Arial,Helvetica,sans-serif;">After meeting Mr Ritzel, the outline is finalise. He stressed that our main objective is to increase fans facebook like page. and he would like to see how we manipulate with technology such as QRcodes/ AR to assist in driving the page.

<span style="font-family: Arial,Helvetica,sans-serif;">__Outliine__

<span style="font-family: Arial,Helvetica,sans-serif;">- Competitiors analysis <span style="font-family: Arial,Helvetica,sans-serif;">how better are their online strategy and how can we adpot the same policies to enhances the facebook page.

<span class="text_exposed_show" style="font-family: Arial,Helvetica,sans-serif;">- Focus on our proposed idea. <span class="text_exposed_show" style="font-family: Arial,Helvetica,sans-serif;">link it into a picture. make use of what he taught in class ( QRcodes...)

<span class="text_exposed_show" style="font-family: Arial,Helvetica,sans-serif;">- Our beileves <span class="text_exposed_show" style="font-family: Arial,Helvetica,sans-serif;">how we believe the facebook page could increase its fan within a period. ( Media coverage )

<span class="text_exposed_show" style="font-family: Arial,Helvetica,sans-serif;">So, we have to be more focus on developing more links with technology ... we are currently only using facebook & twitter .. how about adding other tools to increase the effectivness of the competition such as they can scan QR codes we allocated to find the location of the table or post bit & pieces of photos during the game to urge them to follow the facebook page.


 * <span style="color: #ff002a; font-family: Arial,Helvetica,sans-serif;">Minutes by Micheal & Luke **

<span style="font-family: Arial,Helvetica,sans-serif;">**Work Allocation**
 * <span style="font-family: Arial,Helvetica,sans-serif;">**Members** || <span style="font-family: Arial,Helvetica,sans-serif;">**Responsibility** || <span style="font-family: Arial,Helvetica,sans-serif;">**Deadline** ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Sujing & Micheal || <span style="font-family: Arial,Helvetica,sans-serif;">Prezi presentation || <span style="font-family: Arial,Helvetica,sans-serif;">27/4/2012 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Grace & Luke || <span style="font-family: Arial,Helvetica,sans-serif;">Wiki updates || <span style="font-family: Arial,Helvetica,sans-serif;">26/4/2012 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Grace || <span style="font-family: Arial,Helvetica,sans-serif;">Editing of video || <span style="font-family: Arial,Helvetica,sans-serif;">24/4/2012 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Samantha || <span style="font-family: Arial,Helvetica,sans-serif;">Summary || <span style="font-family: Arial,Helvetica,sans-serif;">26/4/2012 ||
 * <span style="font-family: Arial,Helvetica,sans-serif;">Micheal || <span style="font-family: Arial,Helvetica,sans-serif;">Photos & posters design || <span style="font-family: Arial,Helvetica,sans-serif;">25/4/2012 ||