mytable6

MyTable 6 team is made up of: Ang Chai Ping,Tiffany (308666) - Singaporean Kim Chi Min, Jimmy (308692) - Korean Kim Ha Lim,Claire (308515) - Korean Norman Arno Kiehl (308484) - German/Malaysian

Click on link to check out the AR group photo: [|New Project.m4v]

MyTable is an online reservation service provider. They cater to users all over the world and to restaurants based mainly in Switzerland and in other areas of Europe. It is convenient for the users and in today's society where everyone is constantly on the go, it makes it easy to make reservations. Rather than the usual way of calling up a restaurant and waiting for a response, or in cases where one needs to call again as the restaurant was busy, MyTable makes it so much simpler. However, there are other companies who are providing the same service as MyTable. Hence, this campaign's aim is to make MyTable known to more users through the increase in their fans on their Facebook page.

__**9th of April. **__ The following are the minutes of the meeting: - Discussion of possible ideas to increase fanpage in Facebook for MyTable. - Researching on competitors globally and within the country of Switzerland. - The group was split into two to look into the two different competitors. By exploring their webpage, everyone was assigned to look for differences between MyTable and them.
 * Editing the webpage in terms of content and layout
 * Setting up a blog for MyTable
 * Global- OpenTable
 * Switzerland- Bookatable

Before the end of the meeting, everyone was clear that they had to look for new ideas through their competitors.

__**12th of April. **__ The following are the minutes of the meeting: - Openly discuss the new ideas that each person thought of since the last meeting. <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">- What made their competitors stand out? <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">- OpenTable (Global)
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">http://www.opentable.com/start.aspx?m=16
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">33,998 likes on their Facebook page
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">At least one post per day on their Facebook page
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Much more active and effective usage of Facebook or twitter than MyTable/ also all in English
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Even on those SNS websites it pushes the same phrase 'Restaurant Reservations-Free. Instant. Confirmed'
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">They have a wide range of restaurants to choose from internationally.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Since MyTable database is based in Europe, it should be easier to set up the detailed databse including more small operations as well than OpenTable.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Search engine for restaurants is better as it allows you to key in the location, the date, the time and the number of pax.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Point system per booking which entitles to free meals upon collecting a certain number of points.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Articles or news are shown one by one on MyTable, but on OpenTable it shows a few at a time and some posts include quick surveys-which is no problem for the reader (just a few clicks), and also help restaurants which makes them want to have business with OpenTable continually.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">A blog that talks about reviews of restaurants and other interesting things (e.g. facts about food, polls, competition) is a useful and cheap marketing tool.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">The layout of the website is more logical which improves customer journey throughout the webpage for example it shows what it is, which locations offered, how it works, and what deals offered.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">It has as a clearer title of what it is : Restaurant Reservations-Free. Instant. Confirmed
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Straightly shows the 'make reservation' slot when myTable shows 'Restaurant Search' and then make reservation as a further step.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">The tabs are more catchy and generate interest for customers such as '30% off deals', 'Available Tonight', 'Best Restaurants', and'1000point' more catchy slots. However, MyTable only allows search by locations.
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Icons to promote their SNS website keep appearing (eg. articles/blogs section) while MyTable has it on only homepage at the bottom.

<span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">- Bookatable (Switzerland)
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">[]
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Name of the website is easier to assume what it is about as it is literally 'book a table'
 * Covering over 6000 restaurants in 19 countries throughout Europe, UK, and USA
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">The homepage is a bit confusing as the information is scattered around without being organized under certain categories
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">No registration needed
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Deals at different restaurants
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Search engine is on the top right hand corner
 * Search filters can be sorted by popularity, offers, name and price. This is reasonable enough in simply searching for a restaurant, but less outstanding and less business effective in comparison to that of OpenTable
 * Active usage of SNS (Facebook and Twitter) for promoting restaurants
 * Mission statement of the company and company overview is posted on facebook as well as the link to the main website
 * Very effective use of news and blogs : clear lay out with pictures on the left and preview description on the right including Facebook Like button and Tweet button for each post
 * Noticeably, there are number of sections where it asks for the customers feedback, not only on the main page
 * Within the App section, QR code is presented which allows easier access to download the mobile application
 * Users who view the special deal can also view the menu of those restaurants which offer special deals through bookaTable. However, no price of each menu is shown.

<span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">- New ideas
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Facebook page holds contests
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Facebook page to be translated into English to cater to English speaking guests
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Revamp the website by placing twitter, Facebook and Youtube options at a more prominent location
 * <span style="color: #800000; font-family: Arial,Helvetica,sans-serif;">Place paid advertisements on Facebook.

<span style="font-family: Arial,Helvetica,sans-serif;">Appointment to meet Mr Ritzel on the 20th of April was booked.
 * <span style="font-family: Arial,Helvetica,sans-serif;">__18th of April__ **

__**<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">19th of April. **__ <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">Ideas were thrown in and discussed (this includes old and new). <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">The following are the ideas for the campaign.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">1. Facebook Page <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Hold contest through the page <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Translate the page into English to cater to tourists and English speaking guests

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">2. Website <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Revamp the layout <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- By placing other channels such as Youtube, twitter and Facebook links on the top hand side of the main page

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">3. Restaurants listed on MyTable <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Approach more restaurants that have yet to advertise MyTable. <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- This can be done through a few mediums namely, the restaurants’ Facebook page, brochures or stickers placed at counter tops of the restaurant itself.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">4. Conduct lucky draws on the Facebook page for those who like their page. Hence, when a guest clicks on their website, a pop up link to their Facebook page which states that there could possibly be a chance in winning a voucher to any of the listed restaurants is shown. However, the key to it is firstly clicking like to the page before they can join the contest.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">5. Set up a blog and link it to both the website and the Facebook page.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">6. Make another marketing video, as the current one is neither appealing nor attractive. Currently, it is not easy to search for their video on Youtube.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">7. Buy advertisement slots in Facebook and for those who s’ interest is in food, these advertisement for MyTable will pop open and be placed at the side of the page.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">8. Promotional discounts for completing survey on the Facebook page.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">9. Add widgets on the main website. Widgets allowing them to see if any of their friends on Facebook also have liked their page.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">10. Reservations on MyTable <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Instead of sending a confirmation email to the email address, it can also be sent to the Facebook private message. <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- For those who have yet to connect with Facebook (by liking the page), they can then be prompt to do so when making reservations.

<span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">11. Augmented Reality <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- Place tables with augmented reality market tags all around Switzerland. <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- A simple download to view the image is placed at the side of the table. <span style="color: #000080; font-family: Arial,Helvetica,sans-serif;">- However, the download requires liking the Facebook page first.

<span style="font-family: Arial,Helvetica,sans-serif;">__**20th of April.**__ <span style="font-family: Arial,Helvetica,sans-serif;">The team met Mr Ritzel and presented the ideas to him.

<span style="font-family: Arial,Helvetica,sans-serif;">Chosen campaign idea: Augmented Reality

Choice of campaign: With the uprising technology of augmented reality, it would be something different if we used such a technology. This campaign also allows the contestants to be more interactive with the competition and MyTable. It is different and stands out from the usual old fashioned campaigns of giving out brochures. Moreover, some of the other advantages of these campaign are: <span style="font-family: Arial,Helvetica,sans-serif;">-Increase in the number of Facebook Likes <span style="font-family: Arial,Helvetica,sans-serif;">-Increase in the usge of MyTable App <span style="font-family: Arial,Helvetica,sans-serif;">-No extra manpower needed for stationery tables placed outside around the city

<span style="font-family: Arial,Helvetica,sans-serif;">Concept: “Win a table for 4” contest <span style="font-family: Arial,Helvetica,sans-serif;">1. Process of the campaign <span style="font-family: Arial,Helvetica,sans-serif;">- Tables with the markers will be placed around Switzerland. <span style="font-family: Arial,Helvetica,sans-serif;">- No human resource is needed for this campaign as all instructions will be printed and placed at the table. <span style="font-family: Arial,Helvetica,sans-serif;">- A huge sign that states, “Win a table for 4 now!” will be placed at the table to attract the attention of bystanders. <span style="font-family: Arial,Helvetica,sans-serif;">- A QR code is placed there where contestants need to scan it before being sent to download the application needed for scanning the AR code. <span style="font-family: Arial,Helvetica,sans-serif;">- The augmented reality’s image is of 4 different restaurants.# <span style="font-family: Arial,Helvetica,sans-serif;">- Upon downloading the application to view the image, contestants need to be able to name the 4 restaurants correctly. <span style="font-family: Arial,Helvetica,sans-serif;">- They will need to 'like' MyTable's Facebook page before sending in their answers. <span style="font-family: Arial,Helvetica,sans-serif;">- With 4 restaurants, contestants will only win a table to one of the restaurant.


 * 1) Other possible augmented images are:
 * 1 restaurant image with 3 food images
 * 4 food images
 * 2 restaurant images and 2 food images

<span style="font-family: Arial,Helvetica,sans-serif;">2. Location <span style="font-family: Arial,Helvetica,sans-serif;">- Initial trial of the campaign will be first in Zurich and Luzern. <span style="font-family: Arial,Helvetica,sans-serif;">- With favourable responses, the campaign may expand further such as to Europe and even globally in the future

<span style="font-family: Arial,Helvetica,sans-serif;">3. Target Market <span style="font-family: Arial,Helvetica,sans-serif;">- the campaign applies to all ages <span style="font-family: Arial,Helvetica,sans-serif;">- target couples, business people, families, and tourists <span style="font-family: Arial,Helvetica,sans-serif;">- Existing MyTable users are asked to join Facebook - Through the campaign, contestants are also required to join their Facebook page before they can input their answers.

<span style="font-family: Arial,Helvetica,sans-serif;">4. Benefits for the participating restaurants <span style="font-family: Arial,Helvetica,sans-serif;">- More people will be aware of their existence and this is beneficial to restaurants that just started up. <span style="font-family: Arial,Helvetica,sans-serif;">- Each restaurant takes turn giving out the free tables. This makes it fair for all and everyone stands a chance to be marketed. <span style="font-family: Arial,Helvetica,sans-serif;">- The 4 restaurants placed on AR would change weekly, giving the many restaurants already working with MyTable to stand a chance to be marketed through this campaign.

<span style="font-family: Arial,Helvetica,sans-serif;">5. Budget <span style="font-family: Arial,Helvetica,sans-serif;">- Layar; an application to download to view Augmented Reality markers. fee per month ||
 * **No.of matches per month** ||~ Usage
 * 5,000 || 0 € ||
 * 10,000 || 0 € ||
 * 15,000 || 50 € ||
 * 100,000 || 900 € ||
 * 110,000 || 1000 € ||
 * 200,000 || 1000 € ||
 * 1000,000 || 1000 € ||

-Due to resource constraints, we are unable to find out the exact price for rental of tables that are to be placed around a specific region. During the work from the team, it was understood that the Idea for "Win a table of 4" might not be used by MyTable. Because MyTable needs to negotiate with local Restaurants Managers to decide on give and take aspects. (money/advertisement)

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__**<span style="font-family: Arial,Helvetica,sans-serif;">23rd of April. **__ The group came together to get started on the Pretzi, campaign video and group photo.

1. Group photo - Also using the same AR technology to portray the group photo.

2. Campaign video - Yielded the help of friends to participate in the video shoot. - The group came up with the idea of how the filming was to be done.

3. Prezi - Norman and Jimmy worked together on fixing the prezi together. - details and points for the prezi was come up with by the whole group.

4. Wikispaces - Ha Lim and Tiffany came took turns to update the wikispaces.